Culture of Prototyping
“Effective prototyping may
be
the
most
valuable
core
competence
an
innovative organization can
hope to have.”
—Michael Schrage
I am an unabashed Michael Schrage fan. I admit it. AND HIS … UNABASHED … OBSESSION … WITH PROTOTYPING MATCHES MINE!
In short: It ain’t real ’til we’ve done something … REAL.
Good news [per Schrage and me]: You CAN do “something real” in short order … if your head is screwed on right.