Tom Peters - tyring it

Think about It!?

Innovation = Reaction to the Prototype

Source: Michael Schrage


	Call this … *The Big DUH*. You can’t get turned on by something … until … there is … SOMETHING TO GET TURNED ON BY. In Schrage-speak, the Reaction To The Prototype … IS THE INNOVATION.

	Tom-speak: YOU AIN’T DONE NOTHIN’ ’TIL YOU’VE DONE … SOMETHIN’!